What would you do in the centre of press attention? Hopefully you wouldn't get disoriented! Take RCA media training. This way, you find out the best way to deal with the media. A little theory, but mostly practice. With realistic role-plays, numerous do’s & don'ts and a lot of attention for message formation and training.
The media play a crucial role in the image of you and your organisation. The press in general and television in particular. What you say, is of course important. Equally important is the message you convey. And just like with presenting: 'practice makes perfect!'
RCA media training is based on a tried and tested standard approach. Content-wise, however, it is always fully tailor-made. This way, we aim for scenarios that are as realistic as possible. Moreover, we take account of the experiences of the participants and their expectations. Depending on this, we focus our training on a specific aspect: either message training (content), or with regard to interview techniques.
RCA already organised media training for numerous companies and government institutions, usually in preparation of announcements of good news such as investments or crisisses such as restructuring and calamities.
Several of our communication advisors are specialised in organising and guiding tailor-made media training:
Bruno Leyssens (partner)
Els Bruynickx (senior communication advisor)
Kim Reynders (senior communication advisor)
Jochem Goovaerts (senior communication advisor)
