Leuven University College is close to its students, both in the tailor-made courses it provides as well as the community aspect. Leuven University College focuses on the future and wants to prepare students for the world of work through, mainly, practical experience.
RCA developed a creative concept for the campaigns of the next few years on the basis of clear positioning. The objective was to clearly profile Leuven University College vis-à-vis the competition and to create a positive image.
RCA was responsible for the complete communication strategy, the conceptual development and the implementation towards the various means of communication. The communication plan was drawn up in 2010 and the launch took place at the beginning of 2011. At the 'SID-ins', an extremely important recruitment moment, Leuven University College launched the developed concept with a fair stand and brochures. There were adverts in the spring and a Valentine’s e-mail was sent that was linked to an online competition.
RCA developed the communication plan and brand positioning in the autumn of 2010. The new ‘Have we met?’ concept was launched early in 2011. The concept, the stand and the brochures were widely supported, internally as well as among (potential) students. The recruitment of Leuven University College is therefore going extremely well.
